As part of the advancement of technology and emergence of several social networks, life has been greatly improved through its copious benefits. Today, social media have greatly improve life, negatively and positively; It has cut across all facets of human activities, it is part of our life and has become so cogent that in one way or the other, everyone makes use of these social media platforms on a daily basis.
One of the fascinating benefits of social media is their impact on business; they are tremendously having laudable impacts on business activities. They give any business a wide publicity, thus, improving productivity and profit simultaneously. Now, top brands have their own official social media platform where they reach out to their customers about new features and development about their brand within a twinkle of an eye. If you have a business but yet to create an official social media platform, then what are you waiting for!
There are different types of social media; some are non-interactive, information is passed in form of text, a good example is Facebook and twitter. Also, some social media use video clips to pass information across to their followers, a good example is the YouTube. People are used to the former type of social media.
YouTube, being a new platform, is a fast growing platform where videos are uploaded to pass information about any product or service. It is a good tool for online marketing in today’s era on a global scale. YouTube records over 4.2 billion views of different videos on a daily basis. More than 1 billion people visit YouTube each month, with over 100 hours videos being uploaded on YouTube every minute. This is a massive platform to improve your business in no time. These are ways you can use YouTube as a key to improve your business.
- Be consistent with your video updates: As an astute entrepreneur, all updates and improvements about your business have to be uploaded on YouTube on a regular basis. A short video clip showing new features about your business must be shown to the world; people will be eager to watch video rather than mere updating them in form of texts, videos are more appeasing. Your YouTube channel has to be consistently updated to keep your customer eyes on your ball.
- Be interactive: At times, YouTube is not only for information updates alone, it has to be interactive as well. This enables you know what people actually want from you and enhances the performance of the platform in effort to promoting your business. Bring up a discussion and be prompt in your response to their reactions; do not allow them feel lonely in the discussion.
- Customize your YouTube page: This enables you add vibrant and thrilling features to your YouTube channel. You have the option to change images, colors, edit information, links and more enhancing features. This allows you personalize your channel to your taste and make your brand stand out from its competitors. It brings uniqueness to your YouTube channel and your business.
- Focus on your video title: Your title is very important; it is presumed to give insight about your video. It has to be concise and precise, rich with relevant keywords about the video. From research, a succinct but straight to point titles are more appeasing and allow users access your videos easily.
- Write an impressive description: At times, people may not want to view your video but the creativity in your description beacons their curiosity and make them view your video. Write a clear and easily comprehensible video description for your video, fashion it with relevant keywords from the title and add links from your website. This helps you retain your customers.
- Select the correct group and tag: There are many videos on YouTube, to prevent misuse and make the platform more formal, the platform introduced a system where you add your video to the appropriate group and tag for easy identification. Use a descriptive tag and ensure you upload your video in the right group for easy accessibility.
- Always share your customers’ reviews: One of the factors that build your brand reputation is people’s perception about your brand. This is known through reviews and comments about your video. Always share your customers’ reviews and testimonies; it encourages other customers and builds your credibility. Always present to your customers the best; it will enhance the success of your business.
- Make your customers responsive: It is imperative your customers show interest in your product. Stylishly, put them to action to monitor your performance. This can be done by making your customer subscribe to your YouTube channel, sharing your channel and videos to other platforms. It enhances your publicity.
- Link up your YouTube channel with other social media: It is imperative you link up your YouTube channel across all social media platforms. It gives your business more publicity and awareness.