Soft drink giant, Coca-Cola has reportedly lost about $4 billion following Portuguese superstar, Cristiano Ronaldo’s gesture towards the company’s product during a press conference at the ongoing European Championship.
Ronaldo moved bottles of Coca-Cola from his front as he sat to take questions from journalists before Tuesday’s match against Hungry in Budapest.
Following the footballer’s gesture towards the carbonated drink, Coca-Cola’s share value dropped by 1.6 per cent to $55.2 per shares by the end of the press conference.
The company’s share price was $56.1 before the press briefing.
This wiped off $4 billion from the beverage manufacturer on the New York Stock Exchange.
The value of Coca-Cola’s share is currently $55.41, down by 0.25 per cent.
Ronaldo, who has always spoken against carbonated drinks, said he doesn’t like when his son drinks them.
“I’m tough on my son. Sometimes he drinks Coke and Fanta and eats chips and he knows I don’t like it,” the five-time Ballon d’Or winner once said.
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An influential entity in the global world of football like ronaldo is to be respected, his action and influence alone can go a long way to determine the out come of many things across the world, his fans believe him and are ready to do anything for him.